People Before Profit... Relationships Before Revenue... and Service Before Sales.

1509 Lady Street Cola , Suite 311, Columbia, SC, 29201

about Homes and More RES

     Lonnie D. Daniels, owner and broker in charge at Homes and More Real Estate Services, works to educate home buyers and sellers on the many options open to them. When the time comes to make an investment in real estate – the biggest investment many people will ever make – it’s vitally essential to work with someone who is reputable, efficient and reliable. Lonnie D. Daniels, owner/ broker in charge of Homes and More Real Estate Services, works diligently to establish the camaraderie, trust and rapport with those that he is servicing.

     “It’s all about the relationship,” Daniels says. “Interpersonal skills, morals, values, tact, resilience, tenacity, and grit are all essential, because people buy people, before they buy product.” While many individuals began their home search on the internet, technology will never be able to replace the value of a cultivated relationship, he says. Whether it be the strategic approach of selfless service that was enhanced while serving in the U.S. Army or the leadership ideas/concepts that were instilled in him at the collegiate level, both kinds of knowledge are valuable to the people that he is helping.

     To enable consumers to make intelligent and informed decisions is the foundation from which Homes and More was established. As he works with first-time home buyers, he helps them gain a thorough understanding of the different intricacies of real estate: conventional financing, Federal Housing Administration, Veterans Administration, United States Department of Agriculture-rural housing, South Carolina state housing, underwriting, down payment assistance programs, home warranties, closing costs, debt to income ratios, new home construction, bank owned properties, appraisals, tax sale auctions, home inspections, etc. Daniels works with sellers, investors, baby boomers, veterans, first-time buyers, banks, and millennials.He also has a strong international population that he services. Clients from Ghana, India, Jamaica, El Salvador and Puerto Rico are just some of the nationalities that he has helped facilitate assistance in the home-buying process.

     In his 10 years in real estate, Daniels has put together a team of experts to provide superior service to every home buyer or seller. Charlie Sides, with Ameris Bank, and David Ruple, with Ruple Law Firm, are just some of the members of his winning team. He says that “every tree has roots,” and his success is due to “the great people I have around me.”

                                                                             Homes and More Real Estate Services places a strong emphasis on

                                                                                             Empowerment through Education and Exposure

1612 Marion St.

Columbia, SC 29201

Office: (803) 400-2424

Mobile: (803) 917-3410

2017 Profiles in Business 

Serving Columbia and Surrounding Areas 

our happy customers


  • "Lonnie Daniels was very professional & personable. He educated us about the home buying process & what to expect before we looked at any homes. He informed us on the different down payment...

    "Lonnie Daniels was very professional & personable. He educated us about the home buying process & what to expect before we looked at any homes. He informed us on the different down payment assistance programs available and all the costs associated with purchasing a home. Lonnie arranged for us to view over 10 homes before we found the perfect one. He always reassessed what our needs were after each home viewing to confirm what we were looking for until he found the perfect home. He was always timely when showing up for home viewings- even using the app Glympse which showed his actual location en route to meet us and the time of arrival. Lonnie was always resourceful and connected us with a reputable loan officer at Ameris Bank which is the mortgage lender we ultimately used. He also assisted us in getting the lowest home owner's insurance possible through his professional relationship with a respected insurance company. Each step of the process, he guided us through every moment & was always available. We have recommended him to multiple family & friends. He is the best!!!"

    ★ ★ ★ ★ ★

we're social









10:00 AM - 6:00 PM

10:00 AM - 6:00 PM

10:00 AM - 6:00 PM

10:00 AM - 6:00 PM

10:00 AM - 6:00 PM

By Appointment Only

By Appointment Only



1509 Lady Street Cola,

Columbia, SC 29201

Phone. 803-917-3410